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Speaking Engagements

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Let's Talk Branding & Marketing!

Ashley L. Libby of The Anca Group loves to speak with and educate audiences large and small about branding and marketing. In particular, Ashley loves to speak about:

  • Creating Strong, Connected Brands that Resonate!

  • Developing Bold Marketing Strategies that Exceed Expectations!

  • Creating Powerful Influencer Marketing Programs!

Invite The Anca Group to Speak!

Invite Ashley to speak to your organization, team, or association about branding and marketing. Contact Ashley at The Anca Group to discuss your needs and interests. 

Speaking Engagements - Coming & Gone

Closing General Session: Research Roundtable

WOMMA Summit 2013, November 20, 2013

Ashley Libby and her WOMMA Value of WOMM Committee Co-chair Peter Storck of House Party will be taking the stage with a few special, invited guests in the last keynote session of WOMMA Summit 2013 to close out the meeting and make a big WOMMA announcement. Don't miss it - or WOMMA Summit! Still time to register for the meeting. 


 

Marketing Through Influencers: Are You Getting It Right?

4A's (American Association of Advertising Agencies) Webinar, October 23, 2013

Ashley Libby and fellow WOMMA Influencer Guidebook (2013) author Neil Beam of MotiveQuest talked to the 4A's audience about the five (5) types of influencers, the types of business outcomes the each category of influencer is likely to produce, and how to measure results.


 

Influencer Marketing - Put It to Work!

WOMM-U 2013, May 21, 2013 - Chicago, IL

Ashley Libby and fellow WOMMA Influencer Guidebook (2013) authors, including Neil Beam of MotiveQuest, Bill Chamberlin of IBM, and Jane Collins of BlogHer, joined forces the WOMM-U Influencer Marketing Panel, in which they discussed the significance of the new guidebook and important points from the guidebook, including:

  • Influencer Attributes
  • 5 Categories of Influencers - Advocates, Ambassadors, Citizen Influencers, Professional / Occupational Influencers & Celebrity Influencers
  • 3 Levels of Consideration - Industry, Brand & Attribution 
  • Influencer & Influencer Marketing Program measurement 
  • How to Put the Guidebook to Use

 

Influencer Guidebook (2013) Sneak Peek

WOMMA Practicum, April 18, 2013 - Online 

Ashley Libby and fellow WOMMA Influencer Guidebook (2013) authors Neil Beam of MotiveQuest, Bill and Jane Collins of BlogHer introduced the new guidebook in a Webinar to WOMMA members and marketers interested in influencer marketing. Ashley, Neil, and Jane defined influence, influencers, influencees, and influencer marketing to the audience and presented the five categories of influencers for the first time, including:

  • Advocates
  • Ambassadors
  • Citizen Influencers
  • Professional / Occupational Influencers
  • Celebrity Influencers  

 

Customer / Buyer Persona Development

HubSpot Partner Broadcast, December 13, 2012 - Online

In this HubSpot Partner Broadcast Webinar, Ashley Libby educated fellow HubSpot partners on the importance of understanding customers and developing buyer personas for important customers. Further, Ashley presented a how-to session on development of effective customer personas and use of personas by members of sales and marketing teams.  


 

In It Together: Strategies for a Successful Training-Marketing Partnership

Medical Device & Diagnostic Trainers Summit 2012, October 3, 2012 - Princeton, NJ

Ashley Libby joined a panel of medical device and diagnostics professionals to discuss Effective Marketing-Sales Training Partnerships. Included on the panel were the following individuals: 

  • Greg Adamson, Senior Director of Education, ST. JUDE MEDICAL
  • Dawn Brehm, Marketing, BIOVENTUS
  • Ashley Libby, Principal & Founder, THE ANCA GROUP
  • Ken Sher, Director, Management Advisor, T& D Practice, TGaS ADVISORS
  • Jennifer Zinn, Vice President, Corporate Education, ROCHE DIAGNOSTICS
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