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Branding & Marketing Guidebooks

Guidebooks for Medical Practices

How to Write Powerful Mission, Vision & Values Statements that Move People

Authored by:
Ashley Libby - The Anca Group

Mission Vision Values Guidebook for Medical PracticesWant to create loyal clients, patients, and employees? This guidebook will give you the following:

  1. A look at what Mission, Vision & Values Statements mean to your clients, patients, and practice.
  2. A step-by-step guide to crafting powerful Mission, Vision & Values Statements that move people.
  3. Writing templates for each statement, plus examples from two national and local medical practices.
  4. Ideas to share your Mission, Vision & Values.
  5. Tips make your Mission, Vision & Values Statements feel more current, relevant, and moving.

Download the guidebook and start creating powerful Mission, Vision & Values Statements that Move People!


 

Guidebooks for Medical Companies

How to Write Powerful Mission, Vision & Values Statements that Move People

Authored by:
Ashley Libby - The Anca Group

Mission Vision Values Guidebook for Medical CompaniesWant to create loyal customers and employees? This guidebook will give you the following:

  1. A look at what Mission, Vision & Values Statements mean to your customers and employees.
  2. A step-by-step guide to crafting powerful Mission, Vision & Values Statements that move people.
  3. Writing templates for each statement, plus two medical examples for each.
  4. Ideas to share your Mission, Vision & Values.
  5. Tips make your Mission, Vision & Values Statements feel more current, relevant, and moving.

Download the guidebook and start creating Powerful Mission, Vision & Values Statements that Move People!


 

Guidebooks for Marketers

WOMMA Influencer Guidebook (2013)

Authored by:
Neil Beam - MotiveQuest, William Chamberlain - IBM, Jane Collins - BlogHer, Susan Emerick - IBM, Michael Fein - Fanscape, Amy Laine - IBM, Ashley Libby - The Anca Group, Dhara Naik - Social@Ogilvy

WOMMA Influencer Guidebook (2013) Cover

The WOMMA Influencer Guidebook (2013) is a leap forward in influencer marketing in five (5) important ways, as it provides:

  1. Definitions of four (4) critical elements of influencer marketing - Influence, Key Influencers, Influencees, and Influencer Marketing - as well as their relationship to one other.
  2. Identification and description of five (5) distinct categories of influences - Advocates, Ambassadors, Citizen Influencers, Professional / Occupational Influencers, and Celebrity Influencers.
  3. A discussion of three (3) levels of program considerations for an influencer marketing program - Industry, Brand, and Attributes.
  4. Clarity on difference between 'potential to influence' metrics from that of 'actual or observed influence' metrics.
  5. A discussion and list of attributes that an influencer can possess that a influencer marketing program manager can measure.

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