Medical Branding & Marketing Blog

Top 10 Things Brand Advocates Will Do for Your Business from the New Book "Brand Advocates" 0

Posted in the Category 'Word of Mouth Marketing (WOMM)'

Ashley Libby
Brand & Marketing Strategist | Principal & Founder, The Anca Group


This week, I tuned into a valuable Webinar about brand advocates hosted by WOMMA (Word of Mouth Marketing Association) and featuring Rob Fuggetta of Zuberance and author of the new book BRAND ADVOCATES: TURNING ENTHUSIASTIC CUSTOMERS INTO A POWERFUL MARKETING FORCE

According to Fuggetta, here are the top 10 things that brand advocates will do for your business:

1. Become your unpaid, highly influential, and credible sales team / referral source.

2. Give quality, positive, authentic reviews.

3. Provide valued testimonials.

4. Answer questions and respond to objections.

5. Share your content.

6. Help you launch new products.

7. Create their own compelling content in support of your brand.

8. Defend your company's and brand's reputation.

9. Tell you about competitive threats and market opportunities.

10. Share profitable ideas and produce feedback.

I happen to agree with Fuggetta's points. And I believe any company or brand can leverage their advocates and biggest fans. The key is finding, if you don't know them already, and engaging them.

What do you think? How are your brand advocates and fans benefitting your business? 

Thought? Comments? Questions?


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