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Medical Branding & Marketing Blog

Foundation of a Rock Solid Corporate Identity 0

Posted in the Category 'Branding'

Ashley Libby
Brand & Marketing Strategist | Principal & Founder, The Anca Group

About

For organizations and brands that want to connect with their current and desired stakeholders and customers, developing a rock solid, crystal clear corporate identity is crucial - starting with well-defined mission, vision, and values statements. 

Why? An organization's mission, vision, and values tell everyone:

+ Who the organization is (and isn't).

+ What the organization does (and doesn't do).

+ Where the organization is going.

+ What the organization's future holds.

+ What inspires the organization.

And, finally...

+ What guides the organization.

An organization's mission, vision, and values distinguish it from other organizations. They help an organization maintain its focus. They build customer understanding, value, and loyalty. They attract key stakeholders. And they help build the foundation for a rock solid, crystal clear corporate identity. 

What do your organization's mission, vision, and values say about your organization? Do they connect your organization with current and potential stakeholders and customers? 

 

download-free-mission-vision-values-e-book-from-the-anca-group

Thought? Comments? Questions?

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