Medical Branding & Marketing Blog

Anatomy of a Connected Organization 0

Posted in the Category 'Branding'

Ashley Libby
Brand & Marketing Strategist | Principal & Founder, The Anca Group


Mission = Fundamental Purpose

+ A mission establishes a picture of the future.

+ It defines how a vision will be achieved.

+ It forms or creates a bridge between the organization and its customers.

Vision = Desired Future State

+ A vision states the organization's intentions.

+ It defines the fundamental objective and strategic direction of the organization.

+ It sets a long-term view.

Values = Shared Beliefs

+ Values are beliefs shared among an organization's stakeholders.

+ They drive culture and priorities.

+ They provide a framework in which decisions are made.

Have you taken a look at your organization's mission, vision, and values lately? Do they accurately represent your organization's purpse, intentions, and beliefs?  



Thought? Comments? Questions?


Your Name * Comment *
Email Address *
Back to Top