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Ashley Libby Diaz's Branding & Marketing Tips Featured by American Association of Orthopaedic Executives (AAOE)

September 23, 2016

Ashley Libby Diaz's new article, "Headshots & Online Rankings: Why They Matter to Patients & Why They Need to Matter to You", was recently featured on AAOE's website and weekly newsletter. Ashley is the principal and founder of The Anca Group and a contributing writer for AAOE. To read the full article, click here.


Ashley Libby Named WOMMA's First-Ever Member of the Month

July 10, 2013

Ashley L. Libby of The Anca Group was just named WOMMA's first-ever Member of the Month! 

From WOMMA, "We at WOMMA realize we could not have made it to our 9-year anniversary without our fantastic members and volunteers. It is time we give those who go the extra mile the recognition they deserve. In this monthly newsletter, I will be highlighting one special WOMMA member who has gone above and beyond. We kick it off with Ashley Libby, the Principal & Founder of The Anca Group!"

WOMMA Member of the Month July 2013

Thanks, WOMMA! 


WOMMA's Influencer Guidebook (2013) Is Out!

May 8, 2013

After a year-and-a-half of research and writing, WOMMA's Influencer Guidebook (2013) has been released! 

The Guidebook is an important leap forward in influencer marketing programs in five important ways:

  1. They provide an updated definition of influencer and influencer marketing written in conjunction by WOMMA’s Research and Measurement Council and the Social Media Conclave, which includes four critical elements – Influence, Key Influencers, Influencees, and Influencer Marketing – and their relationship to each other.
  2. They identify and define five distinct categories of influencers: Advocate; Ambassador; Citizen Influencer; Professional / Occupational; and Celebrity Influencer.
  3. They offer a discussion of three levels of program considerations that a marketer should consider when constructing an influencer-marketing program.
  4. They clarify the difference between ‘potential to influence’ metrics from ‘actual / observed influence’ metrics, as there are distinct differences between the two and different methodologies are required for each.
  5. They provide a discussion and list of attributes that an individual influencer or group of influencers can possess and that an influencer marketing program manager can measure to identify potential influencers or the effectiveness or improvement in actual influencer marketing programs.

Author's of WOMMA's Influencer Guidebook (2013) include Neil Beam of MotiveQuest, William Chamberlain of IBM, Jane Collins of BlogHer, Susan Emerick of IBM, Michael Fein of FanScape, Amy Laine of IBM, Ashley Libby of The Anca Group, and Dhara Naik of Social@Ogilvy.

Click here to access WOMMA's Influencer Guidebook (2013)!  


Events Coming & Gone

WOMMA Summit 2013

November 18-20, 2013 - Nashville, Tennessee

Ashley Libby of The Anca Group will be attending WOMMA Summit 2013 in Nashville, TN in November, as a member of WOMMA's Summit Education Task Force. 

Marketing Through Influencers: Are You Getting It Right?

October 23, 2013 - 4A's (American Association of Advertising Agencies) Webinar

Ashley Libby and fellow WOMMA Influencer Guidebook (2013) author Neil Beam of MotiveQuest will be speaking with the 4A's advertising agency members and audience about the five (5) types of influencers, the types of business outcomes the each category of influencer is likely to produce, and how to measure results. Click the button below to register today!

WOMM-U 2013

May 20-22, 2013 - Chicago, IL

Ashley Libby of The Anca Group attended WOMMA's WOMM-U 2013 in Chicago, IL in May. Ashley also spoke at the meeting on the panel 'Influencer Marketing - Put It to Work!', with fellow WOMMA Influencer Guidebook (2013) authors Neil Beam of MotiveQuest, William Chamberlain of IBM, and Jane Collins of BlogHer.  

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