Meet Ashley L. Libby Diaz

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Hello There!

Allow me to introduce myself. I'm Ashley, Principal and Founder of The Anca Group.

I'm a physical therapist turned brand and marketing strategist with over 15 years of medical marketing and healthcare practice experience. I have worked with healthcare giants such as GE Healthcare, Bristol-Myers Squibb, Biogen Idec, Ethicon Endo-Surgery and DePuy Orthopaedics - each a Johnson & Johnson Company, and Smith & Nephew, as well as numerous privately held organizations, start-up companies, and local and national medical practices.

I received a Bachelor of Science (BS) in Physical Therapy from the University of Vermont in Burlington, VT and a Master of Business Administration (MBA) from the University of Michigan Stephen M. Ross School of Business in Ann Arbor, MI. I am a Certified HubSpot Inbound Marketing Partner and an author of the Word of Mouth Marketing Association (WOMMA) Influencer Guidebook (2013)

When I'm not working, you can find me in the backcountry, skiing, hiking, climbing, mountain biking / fat biking, and backpacking with my husband David, or at home watching the Michigan Wolverines (GO BLUE!) or New England Patriots.

Healthcare is deeply personal to me. After two knee surgeries, hip surgery, and a diagnosis of breast cancer all by the age of 36, I am grateful for my outstanding surgeons and healthcare team each and every day. I know what it is to be a patient, and I strive to make sure other people have access to great care and medicine as I have been fortunate to have.

I LOVE to have fun! Here are some fun facts about me:

  1. Number of States I've Lived: 10
  2. Age I Started Skiing: 1 year 5 months
  3. Time I Ran the NYC Marathon: 3 hours 59 minutes 28 seconds
  4. Number of Espresso Shots I Drink per Day: 3
  5. Number of Colorado's 54 14ers (14,000' Peaks) I've Climbed: 16 (14 via the non-standard route / on skis) and counting!
  6. My Myers-Briggs Personality Type: ENFP (for Star Wars fans, a.k.a. Qui-Gon Jinn, The Champion)
  7. My Favorite Race: Half-Ironman (70.3)


Lastly, switching gears and getting a bit formal, I hold the following professional licenses and certifications:

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